Libertà è movimento

Our new corporate communication campaign

'Freedom is movement'. This is the claim of our institutional communication campaign, which celebrates motorways as a symbol of geographical connection and people’s freedom - the freedom to travel and choose our own path, according to our needs and time. The core element of the commercial, broadcast on the main national networks, is Giorgio Gaber's famous song, 'La Libertà', which bears a universal message of commitment and mutual relationship, becoming the ideal soundtrack to tell the story of the sustainable future of mobility.

The campaign was shot along the Autostrada del Sole, in the Prenestina Ovest Service Station, in the A1 Panoramica and on the Tuscan section, in the new San Donato tunnel construction sites. The men and women working on our construction sites in the commercial are not actors: they are actual Tunnel construction workers.