Campaigns and data

Its communications network allows over 900 million contacts to be made per year and targets the "dynamic" population representing the most developedsegment of the Italian population and, statistically, the most sensitive to advertising communication.

NETWORK DATA

  • 3,000 km of network
  • more than 250 Service Areas
  • 1,000 urban centres connected
  • present in 15 regions

GENDER

  • Women: 35 %
  • Men: 65 %

EDUCATION

  • Degree: 23 %
  • Secondary school: 53 %
  • Middle school: 22 %
  • Primary school: 2 %

AGE

  • 0-17 years of age: 19 %
  • 18-24 years of age: 12 %
  • 25-34 years of age: 18 %
  • 35-44 years of age: 29 %
  • 45-55+ years of age 22 %